Session 4 – Social interaction and organisational culture in TNE
‘The impacts of social interactions on TNE partnerships: Two China-UK cases’
Dr Claudia Bordogna, University of Huddersfield
Claudia joined the University of Huddersfield as a lecturer in July 2009, and was promoted to Senior Lecturer in September 2012. She gained her fellowship of the higher education academy in January 2011. She is a member of the HEA internationalisation of the curriculum and TNE research and practice networks, and was involved with the HEA on a consultation process of the HEAs draft framework for internationalisation of the curriculum. She is involved in multiple research networks focusing on internationalisation in Higher Education, and has an interest in the implementation of cross-border educational partnerships.
‘Collaborating across organisational cultures: A study of international campus marketing’
Dr Vicky Lewis, Vicky Lewis Consulting
Dr Vicky Lewis is an independent consultant specialising in international strategy and planning for HEIs in the UK and overseas. She has completed projects for institutions at various stages of internationalisation. Vicky has 20 years’ HE experience, including Director of International Relations and Director of Marketing and Communications roles.
An Oxford Modern Languages graduate, Vicky also holds a DBA from Bath. Her thesis investigates different drivers for and approaches to HE internationalisation. Current research interests include TNE marketing and collaboration across organisational cultures. Vicky contributes to the European Association for International Education’s professional development training on engaging staff in internationalisation.